Friday, January 5, 2007
Nothing Fresh about the music @ 102.7 FM New York
The commercial TV campaign has been launched for a new station in New York. It caters to soccer moms who like vanilla, wallpaper rock. You know the music that doesn't offend anyone, and is on in most offices and elevators. Btw, New York already has one of these stations but apparently Lite Fm wasn't Fresh enough. The music is certainly not Fresh, but they get one Fresh point from me. The actress hired in the TV spot actually looks like a real mom, and not some pin-up, desperate housewife. I'm shocked that the executives in charge actually resisted using an unrealistic, barbie-like image of a mommy. Good for them.
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